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February 1, 2021 | Black History Month
GEO. W. CARVER Debuts Collection Of Food & Beverage Products inspired by an American Icon and Food Scientist
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Brand launched on National Peanut Butter Day,
with Black History Month event on Feb. 24
WHAT: Blue Bear Brands is launching a food & beverage brand honoring groundbreaking food scientist George Washington Carver. The product line will consist of foods based on Tomato, Sweet Potato, Peanut and other fruits, vegetables and nuts.
WHY: George Washington Carver was an advocate of healthy food choices and environmentally sustainable lifestyles. These two topics dominate the contemporary societal conversation about how we should care for ourselves, and the earth. We believe a wide variety of consumers will identify with Washington’s personal narrative of self-determination and self-reliance.
WHEN: While there are no in-person launch events due to Covid restrictions, the brand will offer video interviews and digital media events to invigorate food & beverage licensees and inform product suppliers. George Washington Carver was a Black American, and the February rollout of the brand during Black History Month has special meaning for people of African ancestry worldwide.
WHERE: ZOOM Digital Event Feb 24, 2021 02:00 PM in Eastern Time (US and Canada) Food Suppliers, Potential Licensees, Journalists, Bloggers and Social Media influencers can attend our online press event. moderated by culinary expert and former Ebony Magazine food editor Charlotte Lyons.
WHO: The event will be hosted by Frank Cargle, Managing Partner of Blue Bear Legacy Group, the division of Blue Bear Brands focused on the Estates of cultural significance. Charlotte Lyons, culinary expert and former Ebony Magazine food editor will lead a discussion with two food industry experts and a historian steeped in the history of George Washington Carver.
About Blue Bear Brands
Blue Bear Brands designs, develops and sells consumer products and services for both its own brands, and those of cultural significant people, places, brands and organizations. Blue Bear Brands was founded in 2014 as an e-commerce marketplaces and brand marketing consultancy Blue Bear’s diverse team is a minority and female-owned and operated business.
For licensing and media inquiries please contact
Erica Dolgos at licensing@bluebearbrands.net
ONLINE PRESS EVENT
FEBRUARY 24, 2021 — 02:00 PM EST
ZOOM Digital Event Feb 24, 2021 02:00 PM in Eastern Time (US and Canada)
Host:
Frank Cargle – Managing Partner of Blue Bear Legacy Group
Moderator:
Charlotte Lyons – Culinary expert and former Ebony Magazine food editor
For:
Food Suppliers, Potential Licensees, Journalists, Bloggers and Social Media influencers
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{ CONTACT }
MEDIA INQUIRIES:
Frank Cargle
media@bluebearbrands.net
LICENSING INQUIRIES:
Erica Dolgos
licensing@bluebearbrands.net