Geo.W. Carver, a passionate and curious man, and who looked for alternative ways to do things.  He lived by the ethos —

Today, it is “doing things in an uncommon way” that is the guiding star, the true north in all we do to deliver to you heartland goodness. We make sure our products are crafted with care and the belief that healthy food and snacks can be delicious and nutritious at the same time. It is this combination that allows your body to reap the benefits from all the vitamins and minerals - the awesome stuff your body uses.

When you do the common things in life in an uncommon way, you will command the attention of the world.

––– George (Geo.) Washington Carver